The ROI of Thank You

The ROI of “thank you” is hard to put on a spreadsheet. But that does not mean it is not real. Customers have choices. Employees have choices. Referral partners have choices. And most people remember how a company made them feel long after they forget the details of a transaction. What a thank-you actually buys…

Here is one of the questions we ask when evaluating a corporate gift: would somebody actually want this if your logo were not on it? It sounds obvious. But a surprising amount of corporate gifting starts with the logo. Then somebody figures out what object to put underneath it. A logo on a mediocre item…